Sector: Media
Baseline Media and Entertainment Limited
Baseline Media and Entertainment Limited is a fully integrated media and entertainment group with the reach, the infrastructure, and the creative ambition to shape how an entire generation of Africans sees itself. Under the leadership of Abosede Shafe, Head of Baseline Media and Entertainment, the group operates across three distinct but deeply interconnected subsidiaries: Base TV, Base FM (101.1), and Base Events.
Founded with the long-term vision of building platforms that go beyond entertainment, Baseline's mandate is centered on creating meaningful spaces where youth expression, storytelling, and cultural identity are documented and amplified for global visibility.
Base TV is a digital-first television platform transitioning to a full broadcast programme. It is designed to document youth voices, real-life stories, and culturally relevant conversations for the African diaspora and global audiences, offering the scalability that only digital-native platforms can provide.
Base FM 101.1 is a dynamic 24/7 live radio station based in Lagos, serving as a creative lab, training ground, and catalyst for original African narratives. Merging traditional broadcasting with immersive digital experiences, it represents Lagos's real rhythm without filter or rehearsal.
Base Events brings African culture into live spaces across three formats: community block parties, premium VIP concerts, and elite sporting events. Fusing athletic spectacles with world-class production values, it acts as a critical commercial engine for the entire ecosystem.
The Long Game
Baseline Media and Entertainment is building an empire of relevance, built on trust, identity, and the conviction that African audiences deserve media that is made for them, by people who understand them. With Base TV, Base FM, and Base Events expanding rapidly, the company is positioning itself to define the voice of a new generation.